High Noon has issued a recall after discovering that some cans in its Beach Variety 12-packs were mislabeled as CELSIUS ASTRO VIBE Energy Drink but actually contained vodka seltzer. The mix-up was traced back to a packaging supplier error, which resulted in CELSIUS cans being mistakenly filled with alcohol.
The recall affects two specific lot codes of High Noon Beach Variety packs and certain CELSIUS ASTRO VIBE Sparkling Blue Razz cans with silver lids instead of black lids. The mislabeled products were distributed to Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin between July 21–23, 2025.
So far, no illnesses or adverse events have been reported. However, the mislabeled cans pose a risk of accidental alcohol consumption, particularly for those avoiding alcohol or underage consumers.
What Consumers Should Do:
Check lot codes on High Noon Beach Variety packs and CELSIUS cans.
Dispose of affected products immediately.
Contact High Noon Consumer Relations ([email protected]) for more information or refunds.
This recall was initiated with oversight from both the FDA and the Alcohol and Tobacco Tax and Trade Bureau